Project Overview
This assignment goal is to create intervention to achieve a target behavior beneficial to a client.
My clients: Mr. Napat (an engineer at Oracle, CA) and Mr. Trang (a mechanical engineer at Petroleum Authority of Thailand). Napat and Trang both were born in May. They would love to have birthday presents from friends in a form of donation to their causes. The cause is to do fundraising for Abhayagiri Buddhist Monastry in Redwood Valley, CA to build facilities.
My clients: Mr. Napat (an engineer at Oracle, CA) and Mr. Trang (a mechanical engineer at Petroleum Authority of Thailand). Napat and Trang both were born in May. They would love to have birthday presents from friends in a form of donation to their causes. The cause is to do fundraising for Abhayagiri Buddhist Monastry in Redwood Valley, CA to build facilities.
Trang's Video
For Trang's video, we decided to target two groups. They are all Trang's friends from college and workplace.
A: People who likely to donate. These group, consists of 10 people, always donate money when Trang asked them.
B: People who do not really into donation. These group consists of 44 people. They all watched the same video.
A: People who likely to donate. These group, consists of 10 people, always donate money when Trang asked them.
B: People who do not really into donation. These group consists of 44 people. They all watched the same video.
Napat's Video
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I used "Social Acceptance" pattern by putting picture of target audiences into the video. The narrator did not directly mention their names but use a word "friends".
Flow of Intervention
Video showing the flow of intervention of the campaign from start to finish.
Result
Total money gathered from both clients' friends were 24,208 Thai Bahts (equal to US$712).
